Package design
Product packaging is extremely important for any business. Good packaging can make a product jump out on the shelf. It can visually capture a brand’s identity in a way that words cannot. It is also one of the best ways for a designer to unleash their full creativity. In my designs I employ a range of aesthetics, from clean, crisp and minimalistic to bold, colourful and vibrant. I utilise both hand drawn illustrations and digital techniques to achieve striking design.
ONA COFFEE CONCEPT
Below is a reimagining of Ona Coffee’s milk based blends, with new names and new package design. Each blend corresponds to an existing blend, but has a new aesthetic and personality.
The designs are influenced by tattoo culture, especially the “American traditional” style. Two factors guided this decision - first, Ona enjoys a stellar reputation, not only for it’s amazing coffee and cafes, but for it’s success on the national and international stage and as an industry leader of research and innovation. The aesthetic of “American traditional” evokes an adventurous and trailblazing spirit while maintaining the warmth and humanity and “handcrafted” feeling that makes coffee such a quintessential part of human experience.
Second, American traditional style plays on the stereotypical “hipster” barista. Picture it - top-knot, maybe some pomade in his moustache, or a 50’s era bandana to keep her hair out of her eyes. But almost certainly, they will have forearm tattoos. This stereotype evokes what makes coffee culture appealing to many customers - everyone loves to brag to a friend about “that cool cafe” they go to, or the cute barista they’ve been DM’ing. Who doesn’t look forward to that quick break in between lectures or after a meeting when they can duck in to grab a coffee and hang with the cool kids in the cafe?
I have carried over the current use of colour coding each blend, as this is an effective way of building product identity to help people easily identify each blend, and is also is a great way to suggest broad flavour profiles for customers. Similarly, the use of faux-Venn diagrams use colour and shape would help people easily and intuitively visualise more detailed notes for each coffee.
